1/11
Overhead Bin scheme.
2/11
Overhead Bin section detail.
3/11
Overhead Bin activation keypad.
4/11
Lounge scheme.
5/11
Lounge section detail.
6/11
Lounge plan/use diagram.
7/11
Skin Store scheme.
8/11
Skin material performance + program concepts.
9/11
Skin Store section.
10/11
Truck Store scheme.
11/11
Truck Store unsheathing and diagram

INOUI ID CONCEPT SCENARIOS

Shiseido Cosmetics, Shiseido Cosmetics

Responding to Shiseido’s call to radicalize the idea of the cosmetic sales environment, this project proceeded in two separate phases of work, the first of which explored and developed diverse conceptual scenarios. Programmatic constraints were limited to the configuration of an abstract site: a 4m x 4m x 2.75m volume of space, interrupted by a large central column,
and situated within a generic department store sales floor.

Diverse solutions range from explorations of skin/tissue performance to references to aircraft overhead storage systems. In response to Shiseido’s request to re-invent the cosmetic counter, the team stretched the limits of deeply regulated environments of Japanese department stores.