Overview of street level with orange entry threshold, clamp-on web kiosks, and info wall rack for catalogs. Opened Fifth Avenue façade maximizes daylight into main space. © Brendan Austin
View of monitor beam with Fifth Avenue beyond. © Brendan Austin
Entry threshold with security desk in foreground and info desk beyond.
Preserved and exposed existing cast iron columns, rivoted beams and wood trusses contrast new architectural elements within. In foreground, a clamp-on web kiosk.
Rendered plan illustrating the six primary programmatic elements that frame the space with information: entry/security threshold, double-sided monitor beam, info desk, web kiosks, wall map+cantilevered info rack, and lightbox graphic wall.
Cantilevered, pivoting info rack with magnetic display for The New School's catalogs, brochures, and other promotional materials.
Layers of information about The New School as seen from Fifth Avenue including monitor beam, web kiosks, and lightbox graphic wall. © Brendan Austin
Lightbox graphic wall: sliding access panel.
THE NEW SCHOOL WELCOME CENTER
The New School, The New School, New York, NY
The Welcome Center operates as an active information hub serving students and visitors to The New School’s Greenwich Village campus. RLA invented a series of contemporary architectural apparatuses that frame the space and display varied layers of information for prospective students to explore.
A double-sided monitor beam spans across enlarged perimeter windows and displays a promotional video across twelve LCD screens visible to both outside and inside. Steel clamp-on internet stations and brochure display/storage armatures activate the Center’s interior and foreground a lightbox wall displaying urban-scale identity graphics highly visible to the street. These elements, along with a bright entry/security threshold, and a silver reception/stair element accessing the university’s advising (above) and financial offices (below) compliment the raw shell space, which RLA stripped bare to expose original cast iron and wood elements.
Lyn Rice, principal and Astrid Lipka, associate principal
Ivan Chabra, project architect
Steven Y.N. Chen, project designer/leader
Billy Garcia, Anne-Rachel Schiffmann, designers
Cooper Robertson & Partners
Robert Silman Associates
Tillotson Design Associates
Ducibella Venter & Santore Security Consulting and Engineering
© 2013 Rice+Lipka Architects